Sharm el-Sheikh شرم الشيخ, also transliterated as Sharm ash Shaykh and popularly known simply as "Sharm" is a well-known port and resort town at the southern tip of the Sinai Peninsula in Egypt, popular with package holiday makers and divers. About 9,000 British tourists are in Sharm on any given day. Numbers have doubled in the last 3 years and seem set to continue to rise despite the worldwide economic situation.